01 / Salt. Digital Agency

We add the salt your brand was missing.

Creative-led, performance-driven marketing for ambitious brands that want to be noticed, remembered, and bought from.

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Built for e-commerce and D2C brands ready to grow beyond the plateau.

$1M+ad spend managed
10.57xpeak account ROAS
200+professionals trained in Meta and Google Ads
02 / Our work

Brands that trust the pinch.

From snacks to scents to footwear, we help brands show up sharper and sell more.

  • 128%

    revenue growth in 90 days

  • 91%

    revenue growth in 60 days

  • 4,500+

    monthly purchases scaled

  • $50K+

    monthly ad spend managed

03 / Case studies

Results, not just reports.

A closer look at how we turned strategy into growth.

D2C Snacks Brand

YumTreat

The challenge

High acquisition costs, a single-channel dependency, and a funnel that wasn't converting.

The strategy

  • Multi-channel paid media: Meta, TikTok, Google
  • Campaign and audience restructuring
  • Creative and offer testing
  • Conversion tracking and CRO

The results

ROAS 7.5x 11.07x
Monthly orders 1,722 4,095
+128%revenue growth in under 90 days
16.5xpeak ROAS
Read the full story
Influencer Marketing & Creator Strategy

Scents N Stories

The challenge

Start real conversations through influencers and drive meaningful engagement, not just views.

The strategy

  • Hand-picked creators across relevant audience segments
  • Balance of reach and niche relevance
  • Creator-led content in each influencer's own voice
  • Authentic storytelling over scripted promotion
  • Optimisation around engagement

The results

15influencers
5.76M+organic views
361K+total engagement
13.3Mreach on the top piece of content
Read the full story

Want numbers like these on your dashboard?

Book a call
04 / What we do

Everything your brand needs to get noticed and get chosen.

Six disciplines, one team, one connected strategy.

  • Performance Marketing

    Paid media on Meta, Google, and TikTok, built to scale profitably. We obsess over ROAS, funnels, and the numbers that move revenue.

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  • Creative & Content Creation

    Scroll-stopping content people actually want to watch. Concepts, hooks, and visuals designed to earn attention and convert it.

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  • Social Media

    Strategy, content, and community working together to build a brand people follow, trust, and talk about.

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  • Influencer Marketing

    The right creators, the right audience, the right story. Authentic partnerships that earn real engagement, not just impressions.

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  • Strategy

    Clear direction before a single rupee is spent. Audience, market, and competitor insight turned into a plan you can act on.

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  • PR & Branding

    Positioning, identity, and visibility that give your brand a voice worth remembering.

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05 / Why Salt

A little salt changes everything.

Most agencies are great at either creativity or performance. We refuse to choose.

  1. 01

    Creative meets performance

    One team owns the idea and the numbers, so nothing gets lost in a handover.

  2. 02

    Full-funnel thinking

    We plan for the first scroll, the first click, and the repeat order.

  3. 03

    Numbers we can show

    ROAS, revenue, and order counts. Our claims come with receipts.

  4. 04

    Always testing

    Hooks, creatives, audiences, and offers. There's always a test running.

  5. 05

    People-first content

    Made for the person scrolling. That's why people stop and watch.

  6. 06

    We teach what we do

    200+ professionals trained in Meta and Google Ads. We know the playbook because we teach it.

06 / Our process

A system built to scale.

Our creative and performance system takes your brand from insight to impact in three phases.

  1. Phase 1

    Discovery

    01Discover

    Understand your brand, audience, market, and competition.

    02Strategise

    Build the creative, content, and media strategy.

  2. Phase 2

    Execution

    03Create

    Turn strategy into content people actually want to see.

    04Launch

    Put the right message in front of the right audience.

  3. Phase 3

    Optimisation

    05Test

    Creatives, hooks, audiences, offers, and campaigns.

    06Scale

    Double down on what works and keep optimising.

Ready for phase one?

Book a call
07 / The people behind the results

Trust is built by people, not dashboards.

08 / FAQs

Questions, answered.

Something we didn't cover? Ask us directly. We usually reply the same day.

It depends on scope, so we don't sell one-size-fits-all packages. Ad spend is separate and goes straight to the platforms, so you always see where every rupee goes. On a call, we'll scope it and give you a clear number.

Paid campaigns usually show early signals quickly. Steady, scalable growth takes longer, because the first stretch is for testing creatives, audiences, and offers. We'll tell you honestly what's realistic for your brand before you sign anything.

A clear strategy, the content and creatives to run it, campaign setup and management, and reports in plain language. You'll know what we did, what worked, and what we're testing next.

It starts with a discovery call. Then we audit your ad accounts, tracking, and content, get access to what we need, and share a strategy. Once you approve it, we launch.

Meta (Facebook and Instagram), Google, and TikTok for paid media. Instagram, TikTok, and YouTube for content and creators. We also set up conversion tracking on your store so the numbers can be trusted.

Yes. We're based in Karachi and work remotely with brands in multiple markets. Calls run on a schedule that suits your time zone.

09 / Contact

Let's add some salt.

Tell us where your brand is and where you want it to go. We'll take it from there.

No pressure. We'll reply within one business day.